What are the possible operator algebra products which a given operator space can be equipped with? This is the question which I had been bearing since GPOTS~2002. In late 2002, V.~I.~Paulsen defined quasi-multipliers for operator spaces, and suggested to me to study them as a part of study of multipliers for operator spaces which was initiated by D.~P~.Blecher, and developed by himself and V.~I.~Paulsen and some others including me. Then, accidentally I discovered that quasi-multipliers can be used to characterize operator algebra products. That is, the possible operator algebra products which a given operator space can be equipped with are precisely the bilinear mappings that are implemented by the contractive quasi-multipliers of the operator space. These facts are presented in the joint paper [Kaneda-Paulsen 2003, to appear in Journal of Functional Analysis]. Moreover, I found that there is a beautiful geometrical characterization of operator algebra products using the Haagerup tensor product. That is, operator algebra products are described only in terms of matrix norms and completely contractive mappings. The last result is elegant enough to obtain a generalization of Blecher-Ruan-Sinclair Theorem as a simple corollary, and also can be considered as the ``quasi'' version of Blecher-Effros-Zarikian's tau trick theorem in which they characterized one-sided multipliers only in terms of matrix norms and completely contractive mappings. In my characterization, using the Haagerup tensor product is essential, and this fact reminds us that the Haagerup tensor product is a very meaningful concept in study of operator spaces. All these results were presented in GPOTS~2003. After my talk, G.~K.~Pedersen asked a good question: What are the extreme points of the unit ball of a quasi-multiplier space? This gave me a further direction to study quasi-multipliers, and I have been studying this topic with ideas inspired by a famous characterization of the extreme points of $C^*$-algebras by R.~V.~Kadison. In this GPOTS~2004, I will present the best answer I have so far to Pedersen's question.