Data are prevalent in all aspects of society today. Data-driven decision making is important in education, business, politics, psychology, and many more disciplines. In this talk, I will discuss three different data types and research that surrounds them. How can data be visualized affectively? What are statistical techniques for analyzing different data types? How do the analysis techniques vary depending on the research questions one is interested in answering? Through this, I will introduce my different areas of research and also discuss my pathway as an academic.